Wilu

Project

Social Media / 2021

Design: Angie Valadez

About the Client

Wilu is an online real estate platform focused on property listings, connecting buyers, renters, and agents through a modern and accessible digital experience. The brand aims to build trust and simplify the home-search process for users across Mexico.

My Role

As the designer, I developed the brand’s visual direction for social media, creating a cohesive look and feel that aligned with the platform’s identity. I defined the color palette based on the existing logo, built the visual system, and designed all content for social channels, including static and animated posts, stories, and promotional pieces. My goal was to establish a recognizable and engaging digital presence for the brand.

Scope

• Social media visual system and color palette

• Art direction for digital content

• Static and animated posts for stories and feeds

• Visual identity refinement for online communication