JPB Construcciones

Project

Branding / 2022

Design: Angie Valadez

About the Client

JPB Construcciones is a family-owned construction company with 15+ years of experience in commercial and industrial building projects. Despite their established market presence, they lacked a formal visual identity to support their growth and reflect their expertise.

My Role

Lead Brand Designer — identity concept, visual system & brand manual

Scope

• Brand concept & strategy

• Logo & Visual identity system

• Brand guidelines and applications

Overview

The goal was to build a modern and trustworthy identity that communicated structural strength, precision, and the heritage behind the family business.

The logo mark was developed from the founder’s initials, integrating architectural forms and a tower crane silhouette to symbolize construction, stability, and technical craft. The result is a clean, scalable identity with a strong color palette and visual system designed to elevate the brand and support long-term growth.